Thursday, March 15, 2012

Direct Mail Still Applicable Despite Digital Marketing World | Radical ...

Despite digital world is changing the way of doing marketing, direct mail still a great tool to engage costumers into products and services.

Postal Service officials say that despite living in an era of digital coupons and contact, direct mail is still one of the most cost effective ways for local businesses to reach customers.

Sebrina Brown, a Richmond-based business development specialist with the U.S. Postal Service, shared that message with area business owners during two sessions at the Northside branch of the Jefferson-Madison Regional Library on Tuesday.

The latest offering from the post office is Every Door Direct Mail, a service that?s targeted toward small- and medium-sized businesses that want to reach customers at their doorsteps.

Brown said the main takeaways regarding the new service is that it?s user driven, based on geography, not demographics, and it includes a new web-based tool to help customers choose their areas of focus.

Although certain restrictions apply regarding the size and number of items mailed, in general, customers would pay 14.5 cent per piece.

However, individual mail carrier routes must be saturated ? in other words, every delivery point on the route will receive the item. Since the immediate Charlottesville area has five zip codes, Brown said a business could, in theory, send up to 25,000 pieces per day.

According to an independent review, Brown said, on average, for every $1 spent on direct mail, there?s a return on investment of about $12. Even more impressive, Brown added, is that approximately 75 percent of people who receive direct mail actually read what winds up in their mailboxes.

?Direct mail still is a very good investment for businesses,? Brown said. ?It?s a great way to market. Every touch point ? radio, direct mail, newspapers? is an opportunity for your business to get out in the community and grow.?

Charlottesville postmaster Jeff Lee was among a handful of people to attend one of Tuesday?s two sessions on the new service.

?Everything I?ve seen looks like it?s a good product,? Lee said. ?We?ve always been a good way to advertise house-to-house and this is a good way to break it down into a way that makes the customer happy,?

?The whole intention is to grow businesses,? Lee said. ?When you grow your business, we?ll grow our business and that?s what we?re trying to trying to target with this particular product.?

SOURCE:? Workitcville

Source: http://www.radicalmark.com/blog/?p=183

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Wednesday, March 14, 2012

Few genes control neuronal function

Few genes control neuronal function [ Back to EurekAlert! ] Public release date: 14-Mar-2012
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Contact: Mattias Alenius
mattias.alenius@liu.se
46-070-579-6898
Linkping University

How are 100 billion cells created, each with specific duties? The human brain is evidence that nature can achieve this. Researchers at Linkping University in Sweden have now taken a step closer to solving this mystery.

"Knowledge about the mechanisms that diversify neurons and keep them diverse is necessary in order to cultivate and replace nerve cells in the future," says Mattias Alenius, Assistant Professor of Neuroscience, who has published his research breakthrough in the current issue of the journal PLoS Biology.

Alenius and his research team at the Department of Experimental and Clinical Medicine seek the answer to this pivotal question from a smaller perspective: the fruit fly's olfactory system.

The humble fly's olfactory system consists of 1200 olfactory neurons (humans have six million) divided into 34 groups. Each group responds to a particular set of odours, since all the neurons of the group use only one of the olfactory receptors present in the fly's antennas. Together, the receptors provide the fly with the ability to distinguish between thousands of odours: one olfactory receptor one neuron group, simple yet complex.

Alenius and his colleagues are the first to go through all of the fruit fly's 753 gene regulatory genes, called transcription factors. They have identified a set of seven that, in different combinations, are required to create each of the 34 neuron groups in the antenna. A surprising finding is that most transcription factors perform two tasks simultaneously: they can activate odorant receptors' expression; while at the same time turning off others in the same cell.

Alenius explains, "This is one of the many tricks that are useful to know for the future if you want to make and cultivate each of the many thousands of nerve cell groups that make up our brains."

###

Article: Combinatorial activation and repression by seven transcriptor factors specify Drosophila odorant receptor expression by S Jafari, L Alkhori, A Scheffler, A Brochtrup, T Hummel and M Alenius. PLoS Biology, 10:3, March 2012.


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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Few genes control neuronal function [ Back to EurekAlert! ] Public release date: 14-Mar-2012
[ | E-mail | Share Share ]

Contact: Mattias Alenius
mattias.alenius@liu.se
46-070-579-6898
Linkping University

How are 100 billion cells created, each with specific duties? The human brain is evidence that nature can achieve this. Researchers at Linkping University in Sweden have now taken a step closer to solving this mystery.

"Knowledge about the mechanisms that diversify neurons and keep them diverse is necessary in order to cultivate and replace nerve cells in the future," says Mattias Alenius, Assistant Professor of Neuroscience, who has published his research breakthrough in the current issue of the journal PLoS Biology.

Alenius and his research team at the Department of Experimental and Clinical Medicine seek the answer to this pivotal question from a smaller perspective: the fruit fly's olfactory system.

The humble fly's olfactory system consists of 1200 olfactory neurons (humans have six million) divided into 34 groups. Each group responds to a particular set of odours, since all the neurons of the group use only one of the olfactory receptors present in the fly's antennas. Together, the receptors provide the fly with the ability to distinguish between thousands of odours: one olfactory receptor one neuron group, simple yet complex.

Alenius and his colleagues are the first to go through all of the fruit fly's 753 gene regulatory genes, called transcription factors. They have identified a set of seven that, in different combinations, are required to create each of the 34 neuron groups in the antenna. A surprising finding is that most transcription factors perform two tasks simultaneously: they can activate odorant receptors' expression; while at the same time turning off others in the same cell.

Alenius explains, "This is one of the many tricks that are useful to know for the future if you want to make and cultivate each of the many thousands of nerve cell groups that make up our brains."

###

Article: Combinatorial activation and repression by seven transcriptor factors specify Drosophila odorant receptor expression by S Jafari, L Alkhori, A Scheffler, A Brochtrup, T Hummel and M Alenius. PLoS Biology, 10:3, March 2012.


[ Back to EurekAlert! ] [ | E-mail | Share Share ]

?


AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.


Source: http://www.eurekalert.org/pub_releases/2012-03/lu-fgc031312.php

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Tuesday, March 13, 2012

BLSLibrary: Energy Analysts: White House, Congress have little control over rising gas prices - The Hill's E2-Wire - http://t.co/y0lrf86S

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Buying real estate? Think long term | Real Estate | South Philly Review

Despite rosy economic reports, key issues could impact purchase

Despite rosy economic reports, key issues could impact purchase

Dian Hymer
Inman News?

Not long ago, buying a home was the best investment you could make. Not only did it provide a place to live, but it provided instant wealth for many homeowners through rapid home-price appreciation. Renting seemed risky. If you didn't own a home, you'd miss out on equity buildup that would bankroll a move to a bigger, better home.

In this market, the realistic way to look at a home is a place you want to live. Buying a home doesn't guarantee that you'll make a big return on your investment. You might if you stay long enough. Over the long term, home-price appreciation usually outpaces the inflation rate. However, this varies from one locale to the next.

HOUSE HUNTING TIP: Today, many homeowners who want to move to a bigger or smaller home are choosing to rent for a while rather than buy. The pressure of rampant appreciation is nonexistent in most places. Even though interest rates are low, they're expected to stay low. So buyers trading homes have the luxury of renting until they find a home that will work for them long term.

This means you aren't under pressure to buy quickly. If you buy a home that you find out doesn't work for you and sell it again within a year or so, there's a good chance you'll lose money when you take into account the costs of buying and selling.

No one knows for sure when the economy will substantially improve. Last year, some economists predicted a double-dip recession. That appears to be less risky at the moment. In the fourth quarter of 2011, the nation's economic output grew at an annualized rate of 2.8 percent, which is not recession territory, but is not considered good enough by some economists.

On the housing scene, the number of homes sold nationally increased over the previous year in each of the last three months of 2011, according to the National Association of Realtors (NAR). However, sale prices still haven't caught up with 2010 prices in most places.

Will 2012 be the turnaround year for housing? Lawrence Yun, NAR's chief economist, thinks that the combination of increasing home sales, record-low interest rate and low home prices "demonstrates a market in recovery."

Other good news for housing is the recent increase in consumer confidence and the decrease in the inventory of homes for sale to a level not seen since March 2005, according to NAR. Yun thinks that the drop in inventory will contribute to price stabilization and possible modest price growth in the near future.

The housing market may have hit bottom for this cycle, but any bad economic news here or abroad could cause a rocky recovery. The unemployment rate is still high; there are millions of foreclosed homes yet to be sold; and approximately 25 percent of homeowners owe more on their homes than they're worth in today's market.

There is pent-up demand on both the buy and sell side. One problem for buyers has been the lack of quality inventory. That may improve this year as some sellers decide they're tired of waiting for a better time to sell.

The new normal is not the bubble market, but it's possible to buy and sell successfully as long as your expectations are realistic. Many sellers still think their home is worth more than it is. Overpriced listings don't sell in any market.

Buyers have the advantage of low interest rates and home prices. Buyers who can find the right house and stay put for five to 10 years will probably be happy they bought now.

THE CLOSING: Many buyers who can't stomach uncertainty won't buy now but may regret that they didn't when the market turns and buyers come rushing into the market.

Dian Hymer, a real estate broker with more than 30 years' experience, is a nationally syndicated real estate columnist and author of "House Hunting: The Take-Along Workbook for Home Buyers" and "Starting Out, The Complete Home Buyer's Guide."

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  • TheDude said...
    Mandy Moore is pretty smokin. I wish I was cool enough to date her. Does anybody know how I can get her number?

  • */ var formWrap = $( 'media_add_comment' ); var commentForm = formWrap.getElement( 'form' ); commentForm.setStyle( 'display', 'none' ); var msgPar = new Element( 'p', { 'html': 'Thank you, your comment has been added.' }); msgPar.inject( formWrap ); if ( comment != '' ) { if ( !flagged ) { if ( name == '' ) name = 'Anonymous'; var commentWrap = $( 'comments_wrap' ); var commentUl = commentWrap.getElement( 'ul' ); var commentLi = new Element( 'li', { 'class': 'clear' }); var numDiv = new Element( 'div', { 'class': 'num', 'html': '?' }); var commentPar = new Element( 'p', { 'html': '' + name + ' said...
    ' + comment }); numDiv.inject( commentLi ); commentPar.inject( commentLi ); commentLi.inject( commentUl ); } else { msgPar.set( 'html', 'Comment has been sent for approval' ); } } } function displayNewComment() { var msgP = document.getElementById("msg"); msgP.innerHTML = "Thank you for your submission. Your comment has been added below."; if(comment != "") { if(!flagged) { var commentSection = document.getElementById("ajaxSection"); var commentDiv = document.createElement("div"); var timeStamp = 'Mar 13, 2012 at 08:55AM'; commentDiv.innerHTML = ''; commentSection.appendChild(commentDiv); } } } function validateCommentForm(form){ var fieldEmail = document.getElementById("field.email"); var fieldName = document.getElementById("field.name"); var nameValue = fieldName.value; var emailValue = fieldEmail.value; var filter = /^([a-zA-Z0-9_\.\-])+\@(([a-zA-Z0-9\-])+\.)+([a-zA-Z0-9]{2,4})+$/; if (filter.test(emailValue)) { var fieldBody = document.getElementById("field.body") var bodyValue = fieldBody.value; bodyValue = bodyValue.replace(/&/g,"&"); bodyValue = bodyValue.replace(/,"/g,">"); bodyValue = bodyValue.replace(/\r\n/g,"
    "); bodyValue = bodyValue.replace(/\n/g,"
    "); bodyValue = bodyValue.replace(/\r/g,"
    "); fieldBody.value = bodyValue; if(navigator.appName == 'Microsoft Internet Explorer') { if(document.getElementById('submit').disabled) { document.getElementById('submit').disabled=false; } else { document.getElementById('submit').disabled=true; } } return insertComment(form,true,function(){return showEditorialComment(nameValue, bodyValue)}); } else { alert('Please enter a valid Email below.'); form.elements[field.email].focus(); return false; } }

    Source: http://www.southphillyreview.com/real-estate/buying_real_estate_think_long_term-142346635.html

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    TheNBR: Days of union thuggery over - Pearson http://t.co/GjM1W2yx

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    Days of union thuggery over - Pearson tinyurl.com/889y5vk TheNBR

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    Monday, March 12, 2012

    Car hire from Mumbai to Pune and Goa - Travel - EzineMark

    Goa, a smallest state in India located in the region known as Konkan and Panaji is the state?s Capital. Goa is popular for its beaches and worship places. In Bhishma Parva of Mahabharata Goa is referred as Gomanta which means the region of cows. It has many names like Gomanta, Gomanchala, Gopakpakapattam, Gopakapuri. It is also known as Aparantha and also referred to as Nelkinda are some other historical names. The native of Goa is called Goan or Goenkar. Goa, Daman and Diu are the official languages spoken in Goa.

    Hire taxi from Mumbai to Goa a major tourist spot and is well connected by roads at a distance of 590 km approximately from Mumbai. The main attraction in Goa is Beach which attracts? number of peoples throughout the year. There are many museums and science centers few of them are Goa State Museum, and the Naval Aviation Museum.

    Alorna Fort, Amthane Dam, Ancestral Goa Museum or Big Foot, Arvalam waterfalls also called Harvalem Falls, Banastari Bridge also known as Meta Brigde, Carambolim Lake of Goa an excellent place for birding, Divar Island across the Mandovi river, Kuskem Waterfall, Lamgau caves and many more temples, Churches, Chaples a varied legacy etc.

    Pune, the state?s cultural capital and the second largest city in the state Maharashtra. It has a pleasant climate and is a famous tourist spot in the state Maharashtra. It is a metropolitan city and now a days it is well knpown for its educational facilities. It is well known for its various cultural activities like sports, literature and classical music etc the name Pune is derived from the word Punyanagara which means the ?the City of Virtue?.

    To visit Pune rent Mumbai to Pune cab ?for hassle free journey.

    The primary attractions of the Pune are Raja Dinkar Kelkar Museum hold a collection of Indian arts and crafts, Darshan museum where a light and sound show is held, Parvati Hill temples, Katraj a famous Jain temple, Pataleshwar caves, Bund Garden, Bhimshankar Wildlife Sanctuary and many more.

    Nashik, a tourism place near to Mumbai is at a distance of 180 km and is also called as ?wine Capital of India?.? It is one of the holiest place for Hindus. Kumbh mela is held every twelve years once and is is famous for its beautiful picturesque. It is a home to many vineyards and Orchards. Hire Mumbai Nashik taxi to visit Nashik in particular from Mumbai to visit many tourism spots in Nashik and and temples etc.

    Source: http://travel.ezinemark.com/car-hire-from-mumbai-to-pune-and-goa-7d349d5789b4.html

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    Saturday, March 10, 2012

    Tether Releases HTML5 Web App To Allow Tethering From iPhone, No Jailbreak Required

    Tether Releases HTML5 Web App To Allow Tethering From iPhone, No Jailbreak Required

    An App Store app called iTether got a lot of attention a few months ago for allowing free 3G tethering from any iPhone. Despite the fact that carriers don?t officially support such activity apart from their exuberant data plans, Apple originally approved iTether. The app shot to the top of the charts before it was pulled less than a day later. If you didn?t get your hands on it then, you were out of luck.

    The creators of iTether are announcing something big today. Tether is launching a new HTML5 web app for the iPhone that lets you tether your 3G-enabled iPhone or iPad to any wireless-enabled device. No monthly fee. No jailbreak required.

    ?It was clear from our initial application iTether, there was enormous demand within the iPhone ecosystem,? says Tim Burke, CEO of Tether. ?It was unfortunate that Apple decided to remove our application, only 20 hours after we launched. However, this caused us to innovate. Our underlying patent-pending technology behind Tether for iPhone is unlike anything on the market.

    Unlike any other tethering solution (unsupported or otherwise) out there, Tether?s new app is entirely web-based. You don?t need to buy the app in the App Store or the jailbreak Cydia store. It creates a?wireless connection over AdHoc that any device can connect to.

    As part of the launch promotion, the new Tether service will be available for $15/year through the end of next week. It will then cost $30/year. More information can be found on the Tether website.

    DON'T MISS
    Apple Pulled iTether From The App Store To Keep Carriers Happy

    Source: http://www.cultofmac.com/152033/tether-releases-html5-web-app-to-allow-tethering-from-iphone-no-jailbreak-required/

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