The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Each weekend, Mashable selects startups we think are building interesting, unique or niche products.
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This week, we chose three startups that are helping to tailor content in a digital environment that has become over-saturated with information.
BetaBait connects startups with early adopters who love trying new products and apps. Subjot is a social network in which you follow topics rather than people. Movable Ink is adding dynamic graphic elements to emails, helping your message stand out in a flat inbox.
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BetaBait: Connecting Startups With Early Adopters
Quick Pitch: BetaBait connects startups with their target group of beta users, who love to test new apps and products.
Genius Idea: Connecting eager users with exciting new products.
Mashable's Take: BetaBait's daily email service makes it easy for startups to find consumers and professional early adopters. Both the consumers and the startups get what they want, so the service is mutually beneficial.
In each daily email blast, BetaBait profiles new apps, businesses, social networking tools and educational resources that early adopters can get their hands on.
Since BetaBait's recent launch, it has amassed more than 500 beta users and 100 startup partners. The startups featured have reported dozens of new users after they've entered a partnership with BetaBait.
The startup's main source of revenue is currently startup sponsorships for its daily emails. Each email blast offers one startup sponsor the top section of the email body, ensuring their content is the first thing the community reads.
Subjot: Follow the Topics You Care About
Quick Pitch: Subjot is a social network that lets you follow people's topics, rather than everything they say.
Genius Idea: Fine tuning just the content you want to see.
Mashable's Take: You know when you only care about half of the tweets sent by someone you follow on Twitter? Say they have great taste in music, but you couldn't care less about their thoughts on sports. Subjot can help. On this new social network you only follow the subjects that interest you from the people you follow.
You use it just like Twitter -- post about whatever you'd like -- but your followers will only see posts about the subjects they've chosen to follow. You also don't need to follow everyone who follows you. You get a bit more space to "jot your thoughts" than you do on Twitter: 250 characters to be exact.
You can share links, photos, videos and engage in conversations on the nascent social network.
Movable Ink: Brings Your Emails to Life
Quick Pitch: iStockphoto, izusek
Series Supported by Microsoft BizSpark
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.
This story originally published on Mashable here.
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